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#public_relations
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public relations
(in English Public relations or abbreviated PR) refers to the science of managing the information cycle, between a person or an organization (both commercial and economic, government or non-governmental organization), with the public.[1]
Public relations is like a bridge between an organization and its audience.
Public relations means transferring and analyzing the information and opinions of the institution’s management to its audience and transferring the analysis of the information of these groups to the management in order to create alignment and coordination in interests and interests.
Public relations is a set of actions and calculated efforts that every organization makes to establish effective and targeted communication with the groups that are connected with it.
Public relations makes an organization or institution face to face with its audience by dealing with topics, content and news that are related to their common interests. Speaking at conferences, cooperating with the media and making use of them, crisis communication, engaging in social affairs through the media and communicating with employees are among the duties of this profession. Public relations activity is not so direct and tangible, and that is its difference from advertising. Public relations can be used to build understanding relationships with employees, customers, investors, voters, and the general public.
Almost every organization that deals with public opinion and needs to present a clear image of itself to it, employs a type of public relations. There are some related disciplines under the name of corporate communication, such as media relations, investment relations, internal communication and labor relations, which are related to public relations activities. Public relations workers generally focus their attention on building relationships with those who will get along with them. Public relations staff should know how to write clearly, speak and resolve issues by analyzing matters related to their organization and institution. These skills are highly needed, because in the field of public relations, there is continuous communication between employees and those who play a role in determining the direction of public policies. Public relations workers should also engage in critical thinking so that they can solve the possible problems of their customers and clients through this skill.
Public relations has several specific work areas and the most popular are financial public relations, product public relations and crisis public relations:
Financial PR primarily provides information to business reporters.
Product PR builds reputation for a particular product or service (rather than using commercial advertising).
Crisis PR responds to false accusations and misinformation.
Differences between public relations and advertising
Resources
Last edited 6 months ago by done
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This post is written by Mohammadalidehestani