The secret of selling with just one sentence
You are confident in yourself and your product, but how do you stop others and make them listen to you?
There are many examples when you don’t have much time to get someone’s attention.
That is why you should summarize the benefits of your product in one powerful sentence.
A sentence is highly guiding and motivating to buy from you.
A good sentence that summarizes the benefits of the product should make the listener think: “I want to know more about this product.”
It is the art of being able to present all of what you call benefits in one sentence. If you can target your audience with one sentence, you don’t need to sell to them anymore, they will buy from you themselves. With a good sentence, they will open your email, listen to your speech and answer your phone.
When Steve Jobs wanted to unveil the iPod for the first time, he just said: “A thousand songs in your pocket”… that’s it! No other explanation is needed! Excellent, very charming and motivating! I also want to buy.
People don’t care how your product works.
They just want to know what it does for them.
Newspapers and today Twitter use headlines much more than before. How many times have you accidentally referred to a website that you didn’t want to and only because of the title that was on the link? This example is completely descriptive. Creating a sentence containing significant advantages is not an easy skill, but it is very important because it can raise the benefit and advantage of your product in different ways, ultimately attractiveness and success.
Sometimes you only have one chance to make an impact. So hit the target and take the chance.
Here, we have prepared 3 ways for you to create useful titles and sentences for your product for better sales:
1- Feel it
Why should people care about what you say? Get their attention with something that is relevant to them. Profit sells the idea, not the reality. What does your idea do for its customer? Don’t be afraid to use emotions. Often the motivation to buy emotionally is much greater than the motivation to buy rationally.
Examples of words related to feelings: “free”, “unbelievable” and “great”…
2- Make it short
really short That is, no more than 10 or 20 words (less is better). Remember, you don’t have much time…
If your report sentence is long, people will skip it before they want to read or hear the rest. Because you use fewer words, don’t be afraid that all the details of your product will not be included; It is much better to know 3 of its top features well than to read all of its features in passing. Sometimes we ask investors or entrepreneurs about their idea, they explain their idea briefly in at least 5 minutes. But if it is short! We will hear soon, we will think more about it.
3- Use numbers
Numbers insinuate exclusivity. Look around you. Titles with numbers rule our world. Just take a look at Buzzfeed to find out more about this topic.
These are examples of one-sentence headlines that we have prepared for you:
• Authentic products for professional athletes
• The fastest book sales center
• A product to increase the volume of your room by 50%
Test every sentence you make by those around you. Research which ones have the greatest impact on sales? Get feedback and it would be better for everyone to choose it, so that the next time anyone asks what you are doing, you can give the best answer in the shortest time.
Sales solutions
@rahkarhayeforosh
This post is written by FaraDanesh1