But regarding the second question you raise:
How can the client of a start-up company get the confidence he needs?
In my view, it depends on various factors. I assume you are a customer of a start-up company, which from now on I will call you “customer” for short. I also call the start-up company “company”.
In the first step, ask yourself: Why did you buy from a startup company (or want to buy)?
– Cheaper purchase price?
– Existence of unique capabilities and lack of substitutes for the product?
– Faster delivery?
– Credit payment method instead of cash?
– Receive unique services that you can’t get anywhere else?
– or other reasons
Look at the next phases and see what becomes priority and important for you (in your relationship with the company)?
Long term warranty?
Is it possible to continue buying goods in the long term?
Quality consistency?
Legal responsibilities of the “company” as a supplier?
or other cases.
In general, it is a fact that the customers of start-up companies always face the risk of “closing” the company. You should consider this from the very first step, before you start cooperation with such companies.
Startup companies are liquid in nature. They have no form of their own.
They are completely dependent on one person or at most three people and their lives depend on them completely.
They are very weak financially.
Their skills in presenting the product or even the capabilities they have are low.
Their methods are not yet established and they may do a repetitive task in a new way every time.
Sometimes they don’t even have the ability to take big bites and close big contracts (although they always dream of it in their dreams).
The relationship between the shareholders and the people who have official positions in the company has not yet been established and as the saying goes, there is a possibility of fundamental changes in the company.
They still don’t know how to manage a business.
They still don’t know how to communicate with customers.
They still don’t know how to sell goods.
They are usually created for the development of an “idea” or a “product” and they even have to use help from outside the company to stand on their feet.
The sum of these characteristics tells us that the nature of startup companies is such that their future is not clear to us at all. It is not even clear whether they will exist in the future.
This post is written by PhoenixQKnight