Why is it necessary to modernize real estate consultants?
Mohammad Kothari, a housing economics analyst, wrote in Tejaratfarda in response to the question whether the reconstruction of housing transactions leads to market efficiency:
The experience of searching and trading in the country’s housing market and facing the many challenges in it reminds us of the inefficiency of the current system of forming transactions in this market. This inefficiency, which has become one of the important challenges for both sides of the transaction in the country’s housing market and has also reduced its liquidity, mainly originates from the traditional mechanism of the matching problem of supply and demand in this market. Hence, reforming or designing a new structure in the country’s housing search and transaction process can have a significant effect on increasing the efficiency of this process.
One of the signs of the non-optimality of the current mechanism is the existence of a large number of real estate consultant offices in close proximity to each other in some streets and neighborhoods of the city, and the files and cases presented by them usually overlap a lot. In other words, after visiting one of these offices or the so-called real estate consulting firms, the marginal information from the next firm is greatly reduced and referring to them does not help much to find the desired item. On the other hand, the number of companies close to each other leads to the lack of concentration of information related to the supplied files. The random visit of the supplier to one or more companies means that the applicant cannot find out about all the available options by visiting randomly. Therefore, if the applicant wants to make his choice by viewing (almost) all the options, he will be condemned to refer to (almost) all the companies in the desired area and review many duplicate items several times, hoping that maybe a new item will be found. be found among them.
The description of the current situation of searching and conducting real estate transactions in the country indicates the need to modify or design an alternative system. This system should increase information transparency, reduce information asymmetry, be reliable and reliable, and minimize the need for in-person visits. In my opinion, a private institution can achieve this goal by using a suitable and comprehensive application and the support of a specialized and technical team.
Briefly, we can mention a few limited cases of this idea. Among them, entering information into this application must be through the relevant operator and after the information verification process. Also, the presence of legal experts to register contracts, construction experts to evaluate the quality of infrastructure, and financial advisors to guide the use of various funding sources can play a significant role in the success of the plan. The start of this system and its widespread use will be the beginning to increase efficiency in housing market transactions.
Read the full text of this analysis in No. 245 of Tejarat Farda, which is now on newsstands.
This post is written by A_Irandoust