Second step: How do these changes affect the country’s iron and steel market?
*Elimination of energy subsidy:*
By removing 20% of the energy subsidy in hidden and hidden ways, the price of energy for factories is globalized, and this causes the factories that have not introduced the fifth generation production technology to be eliminated.
*Taxation, modern banking and electronicization:*
The requirement to implement the country’s new tax and banking laws will greatly reduce the risk of fraud, and in the coming years, those people who have worked through mediation between the customer and the source will face strange tax and legal cases that can bring a big risk to their livelihood and business.
*Specialization of sales units:*
With the implementation of the new system as well as the introduction of artificial intelligence and market management and leadership tools, there will no longer be a place for sales units with a wide range of products and they will inevitably enter the process of miniaturization and specialization and becoming more competitive.
What does this mean in simple language?
It means that a unit becomes a specialized sales representative and sales consultant on a specific scale for certain provinces.
That is, the sellers are divided into three categories: major, middle, and retail, each of which will be in the same area.
* Focus and expertise and introduction of fifth generation technology:*
With the arrival of computers, automation, and technologies of production, maintenance and management of sending and selling goods of the fifth generation, businesses go towards concentration and enter a province in a specialized way. Also, the unprofitable people who were managed with energy, water, electricity and gas subsidies, face the pressure of inflation, removal of energy subsidy and market competition and are eliminated or lead to a change in behavior.
*The entry of global competitors and the removal of China from the equations of the Iranian steel market:*
With the placement of the London Metal Exchange Chamber in Saudi Arabia in the next five years and the decrease in Iran’s steel share and the increase in the share of copper and lithium in the global markets, as well as the war between the United States and China, the market equations have changed and the production and export environment is highly competitive. It is special and under the pressure of costs and leads to the elimination of some Iranian steel products, because these products can enter Iran with a higher competitive advantage.
* Modern methods of marketing and sales :*
or the change of generation and market behavior, old and former customers are under risk, and this time with the marketing attacks of the powerful groups of telephone marketing, Internet marketing, email marketing, SMS marketing and . They will take retail and middle-sale and wholesale opportunities.
Also, big traders make their private trading rooms official. And this means that the customer will have access to the depth of the market with just one click.