Cheesy endurance
Mohammad Fazli – member of the Faculty of Shahid Beheshti University
(This text was written ten years ago.)
Last week, we entered the Persia business complex on the Faridunknar-Babolsar road with my family. The first thing that caught my attention was the new pavilion that was erected in the middle of the compound. A 10-12-meter stand and a refrigerator for selling dairy products, where several sellers were present.
We got closer and saw that all kinds of cheeses are presented in this stall. I told my wife to go see what they are doing. An extremely polite seller, with a tone and behavior that was new to me in the Iranian business environment, started to explain about the cheeses. I had already heard that the Kale company has revolutionized the dairy industry by entering the Iranian industry. This could be seen in this booth.
The sellers carefully explained about the cheeses, their taste and their use in food. Their way of dealing, the brochures they had published, the term Kalleh Corner, which I think is a good marketing initiative, and the variety and quality of their products were beautiful to me.
Few things we consume have the smell of being Iranian. We use foreign products that do not have Iranian equivalents – such as medicines, electronics, etc. – Either we consume products that do not have the same quality as Iranian ones (such as household appliances), or we consume foreign products that we do not need to consume at all (such as Swiss chocolate, tea, fruit, clothes, etc.) or any other product that is caused by the last resort. When we look at our life, we should not see it as an Iranian product. Take a look around you, you will agree with me.
In the midst of all these foreign goods, if you look deeper, you can see the crushing of the Iranian worker and producer in this miserable situation. It was natural to see that a company is still standing, produces a diverse and high-quality product, has a marketing initiative, and works beautifully. I had found something good.
We bought one or two pieces of cheese. They packaged the cheeses and the packages that were designed, on the scale of Iran, and maybe the dairy industry of the world (experts know better) were so beautiful that I felt their work was commendable. “Made in Iran” could be proudly written on these cheeses. I am afraid that one day seeing these two words will become a wish.
I shook hands with the salesmen, said I appreciate their work, and if you reach the owner of the factory or your manager, say, “Somebody said hello from the bottom of his heart.” I said that this person and his colleagues must have a lot of cheese endurance that despite all the difficulties, from domestic politics to Chinese embargo and competition, and excessive import policy and in short any other calamity, their cheese is still being produced and they are just setting up a stall to present their new products. .
I promised myself that I would write a blog post in honor of the producers who are still trying to engrave their Iranian identity on the products they produce. Let the people of Calais feel that there are still those who love their hard work and appreciate true honor.
Identity and greatness are next to things like these cheeses, which are stamped with our work and creativity.
(If you like it, share it.) @fazeli_mohammad
Iran’s concern on Instagram.
https://www.instagram.com/p/ByqWSlGnyDD/?igshid=zb55vbnr0zvx
This post is written by monese_ghamgosar