The changing future of travel agencies in the e-commerce world
Author | Amir Kalali
Instagram.com/amirkalali
E-commerce is an adjective to describe online businesses that are used with the goals of providing instant and favorable services to meet the needs of customers on the Internet.
The increasing influence of information and communication technology (ICT) has turned the world around us into a global village.
A village where the creation of new business opportunities requires understanding the needs of customers and doing things with new technologies, which will lead to the reduction of competitive advantage and the failure of companies if this is not paid attention to.
Due to its information-oriented nature, the tourism industry is bound to use information and communication technology, and tourism activists are forced to equip facilities and benefit from the technologies available in e-commerce in the form of e-tourism in order to enter the competitive market in this global village.
In today’s age, the development of internet search engines and the influx of various and massive information has made decision making easier for tourists than before.
Currently, with the progress made in the field of e-commerce, tourists are less in need of visiting travel agencies in person to receive tourism services.
With all the advantages of the Internet, we cannot ignore the fact that travel agencies, with specialized and specialized information from various supply sectors in this industry, offer cheaper options, alternative means of transportation and different experiences of destinations. Different tourism companies are the best consultants to solve possible problems in case of problems in critical situations.
The expansion of providing online services on the Internet, although it is a threat to the continued activity of travel agencies in a traditional way, but tourism business operators can design and develop websites and produce attractive content while ensuring the security of their customers’ information by adopting marketing methods. proper internet and strengthening your website in recognition by internet search engines and purposeful presence in social networks to move towards the success of the predicted goals.
The establishment of intelligent customer relationship management (CRM) systems and internet reservations in travel agencies, in addition to improving the sales process and its management from the stages before the trip to the after, also helped the internal employees of the agencies during the process. The overall sales of the company are placed and by correctly analyzing the information and performing appropriate behavior, increase the loyalty of customers to the company, increase sales and ensure more income.
Description of the article in the morning newspaper
Wednesday 8/10/96 – economic page
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This post is written by Kalalitourism