A new step, evolution in the Ministry of Cultural Heritage, Tourism and Handicrafts
By Amina Ghasemi
A former heritage expert and consultant in the areas of entrepreneurship and empowering tourism and handicrafts
Our historical and cultural roots are from the land of Elam, Persia and Media, civilized Iran and now Islamic Iran, which as a country in political and cultural definitions, is the most stable ancient country in the world and nearly two thousand and five hundred years of our common national and cultural identity with Our neighbors who were once a part of the great Aryan civilization and survived despite invasions, looting, attacks and historical events, and our language, culture and traditions and our peoples remained the trustees of the national identity from generation to generation.
Our cultural heritage is the result of the material and spiritual achievements of its inhabitants and the preservation of its parts whose role is evident in the world. We have always been the bridge of communication between the great civilizations of the world.
Identifying the aspects of Iran’s cultural heritage, developing tourism, supporting handicrafts, cultures and subcultures, preserving Iranian languages and dialects, and trying to preserve Iranian and historical identity and safeguarding Iran’s material and spiritual heritage is part of individual, social responsibility and organizational mission. Ministry is concerned.
Iran’s cultural heritage is at risk more than anything else. Ancient sites, historical attractions are being destroyed on the one hand in the danger of extortion and on the other hand due to the suddenness of some managers with titles such as development, modernization, renovation and in the wake of fake crises.
Our tourism is conditioned by the conditions of sanctions and the view of managers, and the inefficiency of the hands has caused investors to break away and escape from empiricism in the development of the tourism industry.
At this time, our handicrafts have failed in their life cycle and it is not possible to create discourse and the process of introduction and market making cycle. In the meantime, the people themselves should help their luck by using civilized methods and welcome the lived experiences of their ancestors and open the way with more modern methods and the help of technology.
This flawed cycle is like a stranded ship, when it reaches structural wear and tear, it is no longer possible to improve it, nor is it profitable!
We do not see the tourism industry as a business cycle!
Regardless of efficiency, we are damaging its pillars and we believe that we are going through a transition period.
A civilized country that has the Silk Road, the Royal Road, the Spice Road, the Marco Polo Road, the Koch Road, and four seasons of nature. Its opportunities and threats have not been the daily challenge of its managers, and it has not yet been able to create innovative routes in the shadow of tourism.
Stone and mining route, health tourism route, gold market route, pearl route, food tourism road, tropical and cold festivals route, sports tourism route, religious tourism route, etc.
With a sustainable economy in tourism and handicrafts ecosystem, we will pave the way for the restoration and preservation of historical contexts and create investment opportunities, and we will return the professions of fathers and mothers to homes and landscapes, and handicrafts from stagnation. We will take it out.
At this point in time, we need a movement in transformation and away from internal sanctions. We need a structural metamorphosis for that sleeping figure to shed its skin and come out of the bend and shine on the stage in its true form.
Now it’s time to step towards opportunity creation and capacity building with formative and process growth, away from hidden rents and cultural gaps, dynamism of the green economy path, layered growth and parallel markets. And this important thing will not be possible without the new minister’s transformational view.
A minister who, with a new step in the structures, central cores and metamorphosis of the layers, will clothe the cultural development as Iran’s heritage.
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This post is written by maryamatyabi