Communication with the customer
In relation to customers, an important point that is raised is the issue of trust and privacy. Gaining trust for many brands is like emerging wealth that has a great effect on the minds of customers. If the privacy of the customers is preserved, there is a high probability that they will trust the brand and the company and will become loyal customers. People trust brands and websites that are known and reputable. For this reason, they provide their credit card information, home address, and personal information to reputable and correct brands. Because if the relationship between the buyer and the seller is based on mistrust, they do not trust easily and consider their privacy valuable and do not share this information with others and loyalty decreases.
Customer loyalty is one of the issues that affects businesses (especially internet businesses). The discussion of the perceived electronic bag, perceived electronic devices and the attitude we have towards electronic shopping, all of these are among the factors that are raised in electronic loyalty. This requirement that organizations have in terms of competition in electronic markets and that they must adapt themselves to these conditions has made them perform better activities in the field of attracting customers and keeping them loyal.
Because if we have the loyalty of our customers, we will be able to attract new customers. This value of loyalty to the company and to a brand will increase the revenue of the collection. Also, over time, not only will many customers be attracted, but over time, our income will also increase, because a 5% increase in the number of loyal customers, based on research, can result in 25-90% profit in various industries and resources. This trust is related to the different behavior of loyal customers compared to non-loyal ones. Loyal customers, in addition to being economically beneficial and the economic aspects and exchange with them are valuable, they also care about their relationship with the company and stand by the brand and collection like a defender and fan. While non-loyal customers only care about economic aspects and price elasticity has a lot of effect on these customers, loyal customers have a lower price elasticity than other customers in terms of price elasticity. It means that if the price of products increases, loyal customers will react less than non-loyal customers. As a result, maintaining a long-term relationship with the customer is one of the duties and requirements that brands must pay attention to in order to have word-of-mouth advertising by loyal customers and define the company’s good qualities and benefits to other customers. The development of relationships with these loyal customers is considered as a competitive advantage.
Since ancient times, it has been said that Imamzadeh’s sanctity is protected. So, as the owner of a brand, we have a duty to value all the stakeholders of the organization and the environment around us in order to build trust and have loyal customers. In fact, loyalty is a psychological sense of belonging and stability that a customer has towards the provider of that product or service.
Sincere
@startup_30T
This post is written by Rimaazz1