Focus on a specialty or provide a full portfolio of engineering services?
Are you thinking of starting an engineering company and don’t know if it’s better to focus on a specific specialty or offer a full basket of engineering services? Join us to examine the advantages and disadvantages of both approaches and see which one is better in Iran!
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### Advantages and disadvantages of focusing on a specialty:
Advantages:
1. Expertise and high quality: Focusing on a specific field can lead to improving the expertise and quality of services in that field.
2. Reputation and credit: By specializing in a field, the company can gain a high reputation and credit in that field.
3. Easier management: Company management will be simpler and more efficient by focusing on one specialty.
Disadvantages:
1. Dependence on a market: If the market changes or the demand in that specialty decreases, the company may be in trouble.
2. Lack of variety of services: Customers may look for companies with more variety of services.
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### Advantages and disadvantages of providing a complete portfolio of engineering services:
Advantages:
1. Attracting more customers: By offering a complete basket of services, more customers can be attracted.
2. Responding to diverse needs: The company can respond to various needs of customers in the fields of architecture, computing, facilities and laboratory services.
3. Risk reduction: The variety of services can reduce the risks caused by market fluctuations.
Disadvantages:
1. Complexity of management: managing a company with diverse services is more complex and requires higher management capabilities.
2. The need for different expertise: You must have experienced and experienced specialists in any field, which may be costly.
### Which one is better in Iran?
In Iran, according to the market needs and current trends, companies providing a complete portfolio of engineering services can be more successful. By providing diverse services, these companies can respond to different needs of customers and play a role in larger and more complex projects. However, expertise and quality of service in each area should not be sacrificed for diversity.
### Conclusion:
Choosing between focusing on a specialty or offering a full portfolio of engineering services depends on your goals and capabilities. If you have a team of experts and experienced in different fields, you can achieve more success in the Iranian market by providing a complete portfolio of services. But if you prefer to have high quality and expertise in a specific field, focusing on that expertise can also be your path to success.
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