#Marketing
The difference between global marketing and international marketing:
Marketing is the process that allows you to market your products and services to consumers in order to make a profit. International marketing is simply the application of marketing principles to more than one country. However, there are differences between international marketing and global marketing, which were once considered similar.
Many companies know that they will be limited if they only focus on domestic markets, so they are thinking of expanding their business to earn more profit. Also, in order to continue growing, companies must be able to deal with global markets. Next, the definition of global marketing and international marketing and their differences are discussed so that you can find the best way to expand your business.
What is global marketing?
Global marketing refers to coordinated and integrated marketing activities across multiple country markets.
Jonny K. Johansson defines global marketing as the big brother of international marketing.
This process refers to the transfer of a final product or service around the world. Global marketing is more than selling an international product, it includes all the processes of planning, producing, placing and promoting a company’s products in markets around the world. Big businesses often have offices in different countries, but with the spread of the Internet, even small companies can deliver their products to customers around the world.
In global marketing, there is no difference between a local market and a market 10,000 miles away, and the product being offered is the same in both markets.
What is international marketing?
International marketing means knowing the needs of people around the world and marketing goods and services from one country to another. The main difference between domestic marketing and international marketing is that international marketing is the application of marketing principles to more than one country. Organizations must accept the existence of differences in the values, customs and traditions of nations and then identify them and design a product that fits the needs of the people of that particular country. The purpose of companies entering international markets is to create a suitable opportunity to earn more profit.
The difference between international marketing and global marketing:
International marketing is very different from global marketing. They seem similar, but when you want to build your business, you need to know the difference between the two, and when you want to expand your business, what is the best way for you?
In international marketing, decisions are made in one country with employees who have knowledge about target markets, but global marketing sees the whole world as one and produces products that suit the needs of all people.
The main difference between global marketing and international marketing is that in international marketing, a multi-axis approach is considered, that is, based on various social, cultural, etc. factors, products are produced and sold according to that country, but in global marketing, they try to make a single product. are to meet the needs of all customers.
https://t.me/joinchat/AAAAAD1gA3CBbgFVeTD50w
www.iranmedium.com
This post is written by EGH90