On the occasion of communication and public relations week,
The public relations performance report of Razi Industrial Town is presented.
Description of public relations duties
Public relations is a set of conscious, measured and planned actions and efforts in order to attract public participation and induce and gain mutual understanding between an organization and the desired groups of that organization, it should be accepted that public relations is knowledge, technology It is an art and expertise that has certain philosophical principles and has a high motivation to serve people and society. What we are witnessing today in public relations is not a weakness in the use of techniques and techniques, but the quality of their use. So, it is appropriate to use public relations techniques and techniques to develop the industry sector, which is the result of dynamic public relations.
Communication with the media:
The media has the role of providing information in the society, and this importance emphasizes the performance of public relations and its role in relation to the media. The purpose of communicating with the media is not only to send news and performance reports, but to communicate with the media in such a way that this communication is two-way and active. In this regard, the public relations of Razi Industrial Town has always had a continuous and dynamic relationship with local and provincial media.
Activities in cyberspace:
Creation of active information groups and channels in virtual space (Shahrak Telegram channel: Shahrakrazi with 1900 members, Telegram group: managers and entrepreneurs of Isfahan Province with 800 active members, Shahrak Insta page: Shahrakrazi with 6000 followers and channels Shahrek WhatsApp) in line with important and necessary information to the respected craftsmen of Shahrek with daily and continuous activity
The official website of the town:
Updating and uploading news, pictures, video reports and special sliders of Razi Industrial City website at www.shahrakrazi.ir
Content production:
Writing and creating news and news reports (with or without pictures) in the last 3 years since the beginning of the activity of the public relations unit of Shahrak, about 1318 reports including (news reports, video reports, documentation of meetings, important announcements, company performance reports and related units).
Conducting interviews with provincial and city managers and documenting the visits made to towns and industrial units
Creating an employment fabric database of the town in order to meet the labor needs of the production units of the town and help dynamic employment
Coordinating more than 12 news reports from different parts of the city and production units and broadcasting from national radio and television networks and Isfahan network.
Public relations
Transmitting opinions, criticisms and questions of respected artisans and workers of the settlement in virtual space to the management of the settlement and answering the questions.
Conference / event / exhibition
Informing assemblies, important meetings, domestic exhibitions and foreign industrial tours through banner installation, SMS, written invitations, virtual space channels and telephone invitations to artisans based in the town.
Coordinating and writing more than 20 scenes of the meetings and preparing and broadcasting clips, documents and PowerPoint reports related to the meetings.
Establishing a city guide bank
Management and collection of the database of industrial units and presenting it in the form of mobile software for public use and knowledge of the industrial units of the city.
Introducing an industrial unit every week in the form of a video report and familiarizing the industrial units with each other’s products
Environmental culture
Preparation and installation of appropriate banners, landscaping of the town and service company building (Fajr ten days, Muharram days, etc.) and installation at the town level.
Alireza Saadati
Razi Industrial Town Public Relations Officer