Reflecting on the controversial Domino’s ad on Twitter

Reflecting on the controversial Domino’s ad on Twitter

The release of Domino’s ice cream ad on Instagram brought many reactions in cyberspace, especially on Twitter, and eventually led to the removal of this ad post.

Analysis of the content surrounding this ad on Twitter between August 11 and 18 showed that 43% of the content was critical and 36% was supportive.

Critics have pointed to the instrumental use of women, breaking taboos and possessiveness in this ad and have demanded a boycott of Domino, an apology and action by legal authorities.

On the other hand, some users and critics of the ad attacked and pointed to the economic and political problems of society’s restrictions on women.

By launching an advertising campaign on Instagram based on the video of this ad, Domino’s company asked the audience to publish their video or picture while eating ice cream with the hashtag #ice cream and participate in the lottery. According to the controversies, it seems to have been completely ruled out.

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This post is written by lf2_lida_1376