Story telling story telling
If you are a business owner, knowing how to tell your business story should be an essential part of your activities. Business story is a strategic goal to attract attention and attract audience. Of course, thank God, businesses and startups in Iran are either very cool, fun, and stupid, or fail and learn what to do next:))
But for a better narration, follow some points:
Determination of parameters
Naturally, your business story should be attractive. But if you do not have a specific focus, you will quickly lose the attention of the consumer.
To start the brand story, it is better to answer the following questions:
– Who tells the story?
– Why is this story told?
– When and where is the story happening?
– Who are the people and actors of the story?
– What are these characters going to achieve?
– What challenges are we facing?
In fact, parameters help you create an interesting story that makes sense to your audience. Set the scene so that consumers know exactly what you’re talking about. Most importantly, specify why you are retelling this story for tons. A good narration makes you lead the audience to the place you want until the end and make both sides expect it.
Be transparent
Authentic and honest storytelling is the key to gaining customer trust. Do not try to trick the audience with an exaggerated or unrealistic story.
Your business story does not have to be detailed. In fact, if your business does not have a history of failure, you should not dramatize the business story and try to create one. A true story can communicate with the consumer more than a story without truth. Unfortunately, the mistake is this; Many brands like to establish an emotional connection with the audience by showing challenges and failures. A story that has no foundation.
We believe that transparency and honesty show uniqueness and confirm the human side of the brand.
Make a clear conclusion
You can use the real life results of your business to convey the message to the customer. The story of the idea of who you are and where you came from can be fascinating.
What is the lesson in your narrated story and what is the consumer going to learn by hearing it?
This is important; Business stories should have a specific outcome. It means to present a promising and thoughtful message with actionable tips that will make the audience connect with your brand. To gain customer’s trust in business proposals and values.
Be steadfast
An irregular story makes the customer confused and disinterested in the brand. Make sure that the brand is consistent in all communication channels and use the same colors, signs and slogans in the story in online and offline marketing. Because repeating images and terms related to business creates brand awareness.
Engage the customer
Storytelling should be used continuously to establish an emotional connection with the customer. Talk about how a business-related event impacted you and what you learned and experienced to make the story memorable and shared by the customer themselves.
People like to be a part of stories, and you can creatively use customers and audiences as story characters, which attracts the audience.
summary; Every day your business grows, changes and adds new chapters to your story. Consider business storytelling as an essential part of customer acquisition and retention activities.
Sincere
@startup_30T
This post is written by Rimaazz1